About Us

Launched in 1999 by the Easa Saleh Al Gurg Group, the Brand Wolf Power commenced with a vision to proudly create a distinctly local brand providing smart, affordable and reliable home appliances to the UAE market.  Following the merger of the three ESAG divisions in 2003 (Scientechnic – Home Appliances Division, Scientechnic – Telephones Division and Al Gurg Electronics), Wolf Power was officially made into an in-house brand of this newly-formed company, Better Life Appliances and Accessories. Since then, Wolf Power’s business trajectory has been unstoppable; a testament to ESAG and Better Life’s tenacity for growth in the market.

Starting with a line of vacuum cleaners and washing machines, Wolf Power’s range now includes an impressive array of washing machines, refrigerators, cookers, air conditioners, chest freezers and water dispensers in the home appliances category.  Wolf Power is also furthering expansion of its portfolio to include consumer electronics, starting with TV panels.  

Wolf Power has its central operations in the United Arab Emirates with distribution channels in Oman, Qatar and Saudi Arabia.  The brand is also set for global reach with planned growth in these regions – GCC, Middle East, Africa, CIS and South Asian countries.

Core Values


Wolf Power products are manufactured under the strictest of quality controls to offer reliable and trouble-free performance.  The company is geared towards providing appliances and electronics consistent with today’s technological innovations, always keeping abreast with the trends and needs of the market.


Understanding the lifestyles and preferences of its customer has set Wolf Power apart in the industry.  The appliances showcased are thoroughly studied to meet smart solutions needed by the customer. Wolf Power products are convenient and practical; priding itself in its ease-of-use without compromise on quality, technology and aesthetics.


Wolf Power provides products known for its quality and performance at very competitive prices.  It is with this unbeatable package of technology, design, performance and superior value for money that has made Wolf Power a force in the home appliances and electronics segment in the region.

Scope of Operations

Wolf Power has grown over the years as a preferred brand in both the local and export markets.  It has a multi-channel distribution via retail and wholesale businesses.       

Through retail, Wolf Power products are prominently displayed in all Better Life showrooms. The showrooms are located in 5 strategically targeted areas in the UAE - Mall of the Emirates, Mirdif City Centre, Deira – Al Ittihad Road in Dubai, Al Hamra Mall in Ras Al Khaimah, and Al Raha Mall in Abu Dhabi. 

Better Life also handles its wholesale operations, supplying Wolf Power products to all hypermarkets, power retailers, supermarket chains and dealers in the UAE, Oman, Qatar and Saudi Arabia.


Empowered by the full support of Better Life’s full-fledged customer service facilities and delivery centres, customers  have full confidence on the delivery of all kinds of after sales solutions.  The company employs specialist engineers and professionals to offer specialized services for complete and thorough service solutions.